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GET INTO RADIO: Guess what I'm gonna do?

A blog site with information on how to get into radio, and what to do once you're there!

Tuesday, April 10, 2007

Guess what I'm gonna do?

I bought me a domain name

(Don't go there, there's nothing there yet)

But, my vision is an all singing all dancing site, where you can

*Learn radio skills
*Learn from others in the trade
*Join a forum to create prep
*Keep up to date with what else is going on in the industry
*Network with people on all levels in the industry.

It's going to be a membership site, which you can join for a very small fee.

I will keep you updated.

One way or another, I'm going to put the fun and passion back into this crazy industry.. Neil Long

There is a forum already, and it's here for you. Free! Normal forum etiquette please!

Matt e-mailed me with some questions about radio, and here they are for everyones benefit!

1. Whats the most important thing when youre building a brand within radio?

Consistency, trustworthiness, relateability, authority.- they are the big ones- depends what your brand is- how young the people are that you're aiming at- the younger, the more exciting you can make it. Fun of course as well, over seriousness kills radio!

2. Do radiostations use their brands to its full potential today? And if not what can be improved?

Some do, some don't. To improve, look at the demographic from every perspective. Who are you audience, what makes them tick? How else can you touch them? What related activities do they like? How could you increase your presence in the area? What fun events could you host? Could advertisers be tied in?

3. Do radiostations promote their brand enough to be top of mind with the listener?

And whats the ultimate way to do so? See above, There's a good book called "There's a Customer Born Every Minute" by Joe Vitale, that's worth reading.

4. What do you think of radio commercials as they look today?

Some are ok, some are dull, one way or another they need to be attention grabbing. Advertising basically links positive feelings with your product, there's a thing called AIDA Attention, Interest, Desire, Action. If you can see this formula in an advert they are doing ok.

5. What do you think is the big difference between radio and tv commercials apart from the obvious lack of images?

More captive audience, so if you know who's listening and when you can target your demographic really well.

6. What does the future hold for radio and radio commercials in your opinion?

As more and more media becomes available like the Internet, radio has some competition! The rules are changing in what you can and cannot do, they have to or they would get left behind. There's a booklet available from Ofcom that tells you the rules of advertising.

Thanks a million for this mate youre a diamond geezer

You're welcome. Hope that helps.

I have been involved in Hospital Radio since the age of 17 (Radio 9, Tooting Hospitals) and after a break of some twenty odd years, due to Work and Family Commitments, became involved again at Kingston Hospital Radio, where I have been doing a regular Thursday evening show for the past couple of years.
I have always been passionate about Radio and wanted some advice on how to progress and make that 'step-up' into Commercial Radio, but after several attempts at DIY Demos being rejected I decided 'on a whim' to e-mail Neil Long at Radio Jackie.

To my surprise he answered my e-mail and offered his advice and services to make a Professional Demo at the Jackie Studios.

Obviously, going to the Studio seemed a bit daunting, but after a chat, cup of tea and a fag, we got down to recording my demo.

As we went along Neil pointed out some habits which needed sorting out (I had a habit of putting in a slight 'tutt' as a Full Stop when changing subject in my links) and a few phrases which needed tinkering with.

After an hour or so we had the demo done in its unedited form. Neil then painstakingly edited the demo and 'topped and tailed' the music, leaving a demo of 3.5 minutes duration. He gave me 3 copies to take away and sent one in an MP3 format. After that it was down the pub for a couple of pints !!

All in all, if you believe yourself that you have 'what it takes' to progress, you won't go far wrong by getting in touch with Neil. Obviously, his experience in Radio speaks volumes, and you can gain so much by listening to his constructive criticism, and encouragement. And, he is a very nice guy really !!
So can I help you?
On with the fun...


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