Be a Hero

As a presenter on the radio, you do have a measure of authority- we chatted about scams this morning, primarily Internet ones, it can make you feel like a hero- no one's going to scam your listeners!

It's useful to blog about it afterwards as well.

Here's an article I posted this morning- relevant, and fresh in peoples minds.

Scambusters

I wanted to blog about this, seems as we move more and more into the age of online technology, there's some dastardly schemes out there happenin'And some new words to go with it- ever heard of phishing?

Here's what it is..Scammers send you an e-mail, using the authentic logo of a legitimate company- two I have seen are Nationwide and E-bay.

Then they say something like "Your account has been suspended until you confirm by clicking on this link and re-enter your details"- so you in worry, click on the link, which of course has nothing to do with the legitimate company, and everything to do with the scammer, who now captures your card details.

Gotta give it to them, simple but effective.No legitimate company will ever behave in this way, or use fear tactics to get you to respond.

So don't be fooled!

Here's another: You get clamped. You ring the sticker on who to call on the car, but the bad guys are lurking, masquerading as the clamping officials. They then take your money, and say they have the wrong key for the clamp, so they hack it off.

Apologising for mucking you about, they give you back some of your money. And you drive away happy thinking what a nice man.

Until you get the letters from the real official people saying "you have damaged our property!"

Nice.

For your interest, here's a link to some of the more audacious scams that folks have tried to pull.

http://www.scamorama.com/

Tell 'em to go Phish in someone elses pond.



The trick with blogging is informality- notice even the spacing of the words is in a conversational style, it gives the impression I'm talking to YOU.

Yes, you!

See what I mean?


Many radio stations have blog pages for their DJ's, or you can set up your own for free on www.blogger.com

You can invite feedback as well as I do with you guys.


So talk to me, what do you think?

Interesting Article in The Independent

I thought this may interest you- ahh, for the old days...

http://enjoyment.independent.co.uk/music/features/article2272679.ece

VAT- Value Added Transmissions

I have been known to dabble in the odd personal development book from time to time, and one of my favourites is by Brian Tracy. He's a bit of a guru in this field, and in the world of business and sales. Perhaps you've heard of him.

He talks of adding value. I reckon that's a good call for any workplace, particularly for disgruntled DJ's. Feeling undervalued? Feel it's all part of the "showbix" game, and that dammit, no- one gets the appreciation they deserve?

I can relate. I'm sure it's something we've all experienced in every workplace from time to time.

But, apart from the most extreme cases, does it have to be this way?


What if.. you felt that you were adding value everywhere you went. How would that make you feel as you walked in the door in the morning? To your on air performance? if you felt that in some small way, you were positively touching every person you had listening to you.

Brainstorm all the demographics that are listening- sometimes people will fall into more than one simultaneously- eg, mother and businesswoman. How can you add value to them? Even if it is just making them laugh and having some fun with them!

Just thoughts.


Don't forget the book Get Into Radio is available- 3 free chapters here for you http://tinyurl.com/y6bdg5


Or if you want to go straight for the book, immediate download here..

http://tinyurl.com/wps8n




On line courses

What would you like to learn? I am thinking of starting courses on line for people who want to learn these radio skills. Interested?? What would you like to learn? What skills would you like to acquire?

radio@neillong.com



All the very best, speak soon


Neil Long